Start with the commerce problem
A storefront, catalogue, checkout, order flow, fulfilment process, and customer experience have different data, integration, and operational needs.
- Clarify the users, channels, product information, pricing, variants, inventory, and systems that must work together.
- Separate the customer-facing experience from checkout, order, fulfilment, content, and reporting responsibilities.
- Define useful failure paths and ownership before choosing a platform or integration pattern.
